Blogging will help your website bring cash flow into your business by directing traffic to your website. I know that sounds a little complicated but I will break this down into steps.
Some of the confusion surrounding the usefulness of blogging in your business comes from the way the word was first introduced into our language. Basically, blogging is the activity of adding information to your Weblog. The term Web Log was a way of logging activity by writing to your online website, in other words ~ “online journaling”. The term Web Log was soon abbreviated to the word “blog”.
Some of the first and more famous Weblogs were inspirations for movies like Julie & Julia.
Does Blogging Put Money into Your Business?
Yes it can. Both directly and indirectly.
Having a website with a blog allows you to frequently update the information available online to the public. It also lets you write articles that will educate and inform. A simple example of this approach would be like this:
Assume you own a plumbing business. You could write an article that addresses a commonly asked question or a frequent emergency call issue, like a clogged toilet. Write out a procedure for unclogging the toilet. Use keywords important to your business like the locality (ie. How to unclog a toilet in Cleveland Ohio), and focus of your business (ie. Fixing a Clogged Commercial Toilet), or even the particular brand (ie. What to do when American Standard Toilet Won’t Flush).
By writing a post (a post is what you call an article written to your blog) you provide the search engines (like Google) with keywords so it knows what your business is about. The more relevant articles you have about your business, the more likely someone who needs what you are selling will find you when they are searching on the internet. You might be thinking that your website is already self explanatory and you are paying for advertising, but think of this as ADDITIONAL traffic bait. Plus it’s FREE!
You might also be thinking that you don’t want to give away free information. That if you tell people how to unclog their toilet they will never call you. It is more likely that, if you don’t tell them, someone else will. This way they came to you, you helped, and when the time comes that the problem is too big for them to fix themselves, you are much closer to being the one they call.
This blog generates both direct and indirect (passive) income. Direct is when someone buys one of my services or products:
Direct Income from Your Blog
- eCommerce – where you refer and sell physical products
sell a service – people buy an online service like web development or digital design services.
sell your own digital product – make something people want in a niche and sell it.
The indirect way to generate income from your website is by some of the means suggested here:
Passive Income for Your Business Blog
advertising – where people pay to put ads on your site.
affiliate marketing – where you may mention a product or do reviews for products and then link out to that product using an affiliate link.
Advertisers that Pay
I can tell you from first hand experience – this is one really great way to get ripped off! Be cautious when looking for advertising companies as a publisher. Be sure to pick one that’s been around for awhile. Many online advertising businesses open up and then close up shop and never pay out the commissions they owe you.
Important Things to Check Before Signing Up as a Publisher
Find out how you are getting paid and what is the minimum payout. When you are talking pennies-a-click it can take awhile to add up to $20.
AdWords is trustworthy because it certainly does payout but – biiiiig BUT – you have to follow
Other ways to advertise is to offer some prime banner ad areas on your site. Once you start generating traffic you will become attractive to other sites in your niche. Contact them with an offer or put an ad on your own site with “This Space for Rent” and your contact information.
Product Reviews for Alternate Income Streams
This method can generate an income in several ways. You can actually get quite innovative about it if you are willing to put in the effort.
The more common way is to do affiliate reviews on digital or physical products. It’s a dog-eat-dog world using that method but there are ways to get your website to rank higher than your competitors so this method can be profitable. If you build your business in a profitable niche, that isn’t highly competitive, then you have a really good chance.
This all ties in business affiliate marketing in general. Using your blogging efforts with the other methods used in affiliate marketing can really get things moving in the right direction.
Building an eCommerce Business by Blogging
In the past couple of years the line between eCommerce sites and blogging sites has become blurred. Once you have your business chosen (whether or not this has been your business for one week or ten years) and have started to blog about it – why not add an eCommerce site to your creation? Blogging brings in the traffic and finding more physical products that you can resell, or dropship, is pretty easy.
Simple Methods to Finding Products to Sell
This method does require you have a working knowledge of your marketplace. For example when a product in my niche goes on sale for a ridiculously low price, I buy a bunch. I hold them until the sale is over then resell them at a profit. This helps me in a couple of ways, First I make a couple bucks, second I get to see first hand how well this particular product sells. If it’s a good seller then I look for other, related, ways to profit.
Another thing you can do is to go to your neighbourhood retailer, who carries the products you are interested in selling, and ask “Do you want to sell more of those?” This will give you a supply of products to LIST on your site. You do NOT need to buy inventory in this case. The retailer is maintaining the inventory for you. Next step is setting up an eCommerce site. It is REALLY easy to do this. PLUS it’s great to be able to take credit cards anywhere. If you use Shopify you get a eCard reader to plug into your smartphone and can process a person’s credit cards anytime you have your phone with you.
The reason why blogging is effective is because it is a content creator. When relying on organic traffic you want to be constantly creating new and unique content. NEW content is always good but make sure it it relevant too. Some folks will tell you there are “tricks” to gaming the system for fast traffic. That is true but it will eventually harm your site. Slow, honest, and steady, wins this race.
So get prolific and watch your site rise to the top. Here are some ideas on how to generate article topics to write about on your blog.