A digital product and including information marketing with your business, can help you with lead generation, grow your business and multiply your income sources. An information product can be a simple “how to” report or a full on course to teach others how to do what you do.
For example: if you have a lawn care business you can easily reach out to other people who would be happy to learn from your experience and expertise.
This way you can have your daily lawn care business like you always did but now, people are also buying your “How to have a Lawn Care Business” course online. This digital product can be sold using automatic merchant systems so you can be “hands off” for these sales. To add to this you can offer coaching for another tier of your product.
When developing your plan for creating your own products the market you want to serve is the first consideration and
Who is your target audience? Who is your desired customer?
Creating Your Own Products for Online
You need to do some niche research to determine what you want to make a product about. You need to find enough people interested in that particular niche to make sure the product will be profitable.
Every business has a sub-niche or “splinter”. For example the real estate market can be broken down into buying and selling, commercial or residential, single family or multi-unit. Then there are the ways and means real estate is purchased; foreclosure, contract and flip, buy and hold, buy and sell on margin.
Home business or small business opportunities are each different from the other and each can be splintered out again.
“Personal Trainers” which fit into small business niche can encompass other health sub-niches such as weight loss, longer life, general fitness, or more specific like strength training, bodybuilding, natural medicine, Yoga, and the healing arts.
Golfing is full of rabid buyers as is fishing and gun enthusiasts. Golfing can break into putting, driving, handicaps etc. Fishing is fresh, salt, fly and more.
Motorcycles, boating, various sports, cooking, scrapbooking and more. All full of people lined up to buy something new in their area of interest. The more specific your digital product is, the more likely it will sell.
Places to Get Ideas on Products to Create
There are many ways to do niche research including going to places that are already known for selling niche products.
Some places to look for niche ideas would be your suppliers and your competitors. Search for forums and see what people are talking about and asking about. Check out your local magazine stand or you can even post a survey on your blog and directly ask people about there interests.
Decide on the Type of Product to Create
There are many types of products you can create for your info product. You can write a report or ebook, made a video/DVD, audio, membership site, or develop software.
You can create products from scratch or re-purpose other people products, there are also products you can license or purchase to sell as your own. These are PLR (Public Label Rights) products.
Examples of repurposing are; the translation of a book into a different language(s). Go through someone else’s content using screen-capture video and make a mini-product for an opt-in or frontend offer. You could even offer to film someone else’s seminar for free and then package it as a product.
Even if you just use your cell phone you can
Ideas for Creating Your Own Product
Here are ten product creation ideas – please add your own in the comments below 🙂
1. First you can conduct your own seminar and set up a couple of cameras to record it.
2. Charge for the seminar so you have a responsive audience to deliver your content to. Create a really informative course with outline sheets and notes.
One way to get people to attend is to start a meet-up group in your area. To make sure they show up, charge them $100 that you will refund at the end of the course.
3. The video can then go into a membership forum that you can sell.
4. Transcribe the seminar into several small ebooks that you can sell individually or use as tripwire or lead generation.
5. Use the audio of the course to sell as a separate product or offer as a “bucket” upsell.
6. To help you come up with the content ideas for your membership program or multi-media training course, start with a webinar or a hangout that you will record. Tell people to send in their toughest questions so you can cover it all on the webinar.
The questions that are sent in will help you to design the entire training course as well as the questions that get asked during the webinar.
7. Use the recorded webinar to as a lead magnet.
8. Other things you can do if you don’t feel you are knowledgeable enough in a field to put on a full course is to do a series of interviews and ask the important questions from other experts. Using this curated content is also a valuable product you can sell.
9. Similar to recording and packaging someone else’s seminar as content you can do the same with famous interviews – provided they promise to “spill the beans” during your interviews. This way you get to offer premium and exclusive content.
10. Additional income can be generated when you offer to sell your in-person coaching as a service too.
