Old style of blogging is dead. It’s been dying for a long time – I don’t mean the ‘act’ of blogging, I mean the usefulness of it. With more and more people adopting the Authority blogging formula, anyone still just ‘Blogging’ may be left far behind.
The six main sections of importance are:
1. Finding the right niche
This goes right into the basics, finding a niche that is going to make you some money in the long haul. Blogging is ok if you have a little interest, but if you want to be an Authority and make a real business out of it, it needs to be scrutinized to make sure you can have a long term business.
If by going through the exercises and using the resources you find its a good one then thats great. If not, there are other resources to help you pick a new market.
2. Establishing Your Brand
The way in which you ‘shine’ in your market. Learn the things that you can do to stand head and shoulders above your competition.
There are different methods of branding too. You can concentrate on product, personal branding, or corporate branding. Based on the niche and service you want to deliver its good to start the branding process correctly right at the beginning.
3. Building Your Authority Site
This is the building and properly puttin your Authority site together. Know how it is done right will help you with the next one, and the next…
The ground floor includes the right themes right up to proper SEO for greatest benefits.
Legal stuff like Trademarks and FTC compliance is important too. No one wants to get shut down after putting in all that hard work.
4. Establishing A Content Strategy
By mapping out what you will be doing or providing ahead of time and creating a schedule for posting and emailing your subscribers you will have a much more effective Authority site.
Another important part of acquiring content is getting writers that totally gel with the persona or ambiance you want to project.
5. Profiting from Your Authority
How best to use your subscribers and your premium spaces.
6. Scaling Up
How many posts should you do each day? How and where do you find a managing editor and what should they be like? What about contests, and social media?
