Your squeeze page can make or break your list building efforts.
You should have a compelling and attractive offer as well as the right style of squeeze page for your market.
Squeeze pages are used to collect the email information of your prospective customer.
You can then contact them with follow up offers and promotional materials.
How to Use a Squeeze Page
If you don’t have a squeeze page it is difficult to gather leads.
Without leads, selling your product or services and expanding your business becomes more difficult.
A Squeeze Page ties in with your email service. When someone enters their contact information, it gets stored by your autoresponder company. They then get a followup email sequence with the purpose of delivering what you offered in exchange for their email. This raises your visibility and familiarity with them and in turn, hopefully this will convince them to become a customer as well.
One thing that can make the difference in how successful your blogging and small business advertising efforts will be; is by having people to market to on a regular basis. A well crafted squeeze page can help you with this.
Following up with your visitors (online and offline visitors) also helps them to get to know you better. Deliver useful tools and information and they just might like you enough to call you, come into the shop, and/or buy your products. The squeeze page is the front line to capturing leads.
A squeeze page is a little more robust than just a sign-up form because it is dedicated to inspire a particular type of prospect to take a specific action.
Types of Squeeze Pages
There are several types of squeeze pages and includes video, long form (more like a sales letter), and simple “give me your info” types. The purpose is the same: to try and offer something that will elicit enough interest that the person will give you their contact information.
Because of all the spammers out there, people are now more reluctant to give away their email than they were just a couple years ago. Because of the rise in the number of companies are packaging and selling their information to anyone who will pay for it, the inboxes of your prospects are filled with junk everyday.
Part of your job with a squeeze page is to convince them you won’t be selling their email to anyone.
Following up with your lead will also improve your chances of making a sale. Studies vary but the numbers indicate that a person must be introduced to you or your product between 5 to 7 times before they purchase. This number may even be higher in this new unfocused world we live in. If you don’t have a lead capture squeeze page in place, a person may go away without buying and never come back. You can have the coolest and most helpful gadget in the world but they WILL forget about you in 15 seconds.
A common offer of trade a prospects email offered on an effective squeeze page can be a free report, video, or even entry level access to training.
You need to keep testing your squeeze page styles and your offers to maximize the number of people onto your list that are well matched with your product offers.
Building Your Squeeze Page
There are lots of plugins and tools available to help you build your squeeze pages. There are professionals that can do it for you if you are willing to hire one. Alternatively you can buy some pre-build templates, or you can just code one up yourself.
You can choose to set up your squeeze page on your main site, a different directory, or on a URL of its own.
A proper squeeze page should be away from any distractions. This means there shouldn’t be a sidebar with a bunch of links going away from your page.
Connect your squeeze page to your third-party email provider and it’s a good idea to have an exit popup to try and get their information one last time before they leave. CAUTION: if you are sending paid traffic to your squeeze page, an exit pop may violate the PPC companies TOS.
Contents of a Squeeze Page
1.Headline – something big and bold written in a way to capture your visitors attention. The purpose of the headline is to get your prospect interested enough to read more.
2. Optin form – this is where they are asked for their name (optional) and email. It is worth your while to use a paid autoresponder service.
3. Bullets – highlight the benefits of what you are offering. Why should they give you their email? What benefit will they get in return.
4. Relevant Images – You can say a lot with a picture. It might be a graphic of the ebook they will get, or a picture of a benefit.
5. Calls-to-Action – have at least one call-to-action, maybe more. The main one is “enter your email” but you can lead them with a few mini-calls-to-action. Like “read this”, “click that”, or “look there”. The more often your visitor will acquiesce the more likely they will become a lead.
6. Video – video’s are optional and shown to do very well in some markets. Test it.
Remember to have a mobile version of your landing page too. Everyday more and more surfing, decisions,and transactions are made on mobile devices. If your site isn’t currently mobile ready today is a good day to change your website.
Once you have your squeeze page built you need to test it. Here are a few things you can do to help improve your landing page conversions and increase your optin rates.