What does search engine optimization mean exactly? Search engine optimization (often referred to as SEO) is the process of improving or optimizing the webpage to in turn improve the ranking of that webpage or website in the search engines’ natural results.
When someone searches for something in a search engine like Google, Yahoo, or Bing, they type in the keywords for what they are looking for. The search engines then display their most relevant results for those keywords. See the image below for an example.
The HIGHER the ranking and frequency of times a site appears in the search engine the more visitors/ traffic the site will receive from the search engines. Getting listed “properly” in the search engines bridges the gap between your business and your customers. Search engine optimization DONE WELL helps your customers find your products and services.
If you are wondering about the Top and Side Product Listings, they are another form of search engine marketing (SEM) which focuses on paid listings. This is pay per click (PPC) advertising and marketing. Business pay the search engines for the visibility everytime every time a person clicks on the ad. This is one way to pay for traffic to come to your website.
Search Engine Optimization – What Is & How To Do It?
SEO can also refer to Search Engine Optimizer. This is someone or a company like Big Business Inside that you hire to perform the various strategies and techniques to optimize a webpage or website for the search engines.
Here’s a basic overview of Big Business Inside Search Engine Optimization Process:
1. Competition and Opportunity Analysis – We find and analyze your top online competition and find the opportunities to outperform your competition so you can
2. Keyword Research – We’ll work with you and our proprietary keyword software to find the best keywords to drive customers to your site.
3. Tactical Plan – Based on your market and our research we’ll develop a plan for SEO that will bring the best ROI (Return On Investment).
4. Onsite Optimization – We will optimize the pages on your site for the organic search results. This will get them ranked high on the search engines to bring targeted visitors to your site.
5. Link Building – Our link building strategies will increase your sites ranking and popularity with one way links to help you appear higher in the search engines.
6. Monthly Reporting – We send clients monthly reports on their search engine rankings, number of paid clicks, conversion tracking and more.
7. Strategy review and Maintenance – We provide a monthly maintenance plan, monitor and review our search engine optimization strategies, and remain evergreen in the rapidly changing online environment.
Get Big Business Inside to start Your Search Engine Optimization Today – and start getting results online!
Get a 30 minute FREE No Obligation Consultation where we’ll assess your current site, estimate your available traffic, and customize a plan for optimizing your site and creating a stream of online traffic to get your phones ringing (valued at $250) Enter Your Info in the CONTACT FORM!