Here is how to use Authority Content Marketing to corner the market in a small business niche.
There are several disadvantages of doing blogging the same ole’ same ole’ as everybody else is doing.
Authority Blogging isn’t about giving away free content. This is because this doesn’t do a good job positioning you as the Authority. It is best to have your readers and potential customers opt-in on a low ticket offer. Then do follow-ups with different offers.
As far as video content is concerned, YouTube is still the best place – because it is used by older folks and is still in the younger generations comfort zone.
Another important difference is that as an Authority it is your business NOT you that is the brand because the business will be able to continue should something happen to you.
It is important to be prepared and test and re-test. Fix it if it’s not working and realise that the internet evolves and things can change in a flash.
When choosing your niche don’t be too different. Keep track of good trends and follow them. You can check trends on Google Trends and see what’s on the front page of Huffington post. Curating content is a proven method of being an Authority but that doesn’t mean ripping off other people’s content.
It’s important to be original in all your content including images. Also if everyone else who is curating the same content, like “Here is what happened…
” Be original and say “Here is what happened… and this is why it was dumb…”
This turns your curated piece into an authority editorial piece.
Tracking is very important. If you have something on your site that is negative or doing poorly then remove it, or fix it. Tie your stuff in with social media for immediate reactions. The OLD MEDIA still works.
Other things you can do is team up with known bloggers for guest posts. This way you can get your content written for you. But you are under no obligation to do so. If it sucks don’t post it.
There are Several different ways to get other people to write your Authority content for you. Go to the different places they like to hang out and the specific places the influencer’s can be found. These are the people you want to have for your Authority Site.
Most everything can be outsourced. Make sure the managing editor you choose isn’t boring.
Choose a market that has a passionate following.
More on “Authority Blogging”.