Knowing how to research Amazon keywords effectively can be very beneficial to know for your business because the searches used on the giant eCommerce site are “buyers keywords”.
If you can find these very special keywords then you will know what people are willing to spend their money on. Knowing how to research buyers keywords can put you ahead in business and ahead of your competition. Especially if you can find a relatively unsaturated market that your competitors don’t know about. If there is a passionate group of people spending money – you can find them on Amazon looking for products.
There are two major drawbacks to keyword software. First, the developers have to keep it maintained. Often times software is sold to the masses and within a month or two stops working. Second, if you aren’t fully knowledgeable in how keywords really work and affect your business, a tool only saves time – it doesn’t magically produce winning words.
Other issues with software are: you have to download it to your computer so it draws on your resources. If you have an older computer it can hang. If you have a Mac it might only work on a PC. AND it exposes your website and computer to viruses.
Before investing in any software it is a good idea to know how to do keyword research manually. Taking the time to learn how to read trends, find profitable niches in your field of expertise, and how to spy on your competition is more important than any piece of software.