If you are managing your own business promotions you will quickly learn that the free information on “how to” is inconsistent. Some will say “do this” and others say “do that”.
It is easy to get sucked into believing the fast talking SEO folks who rave about some cheap new tweek or fast working software. They will boast to be able to elevate your website or video to the first page of Search. In truth, some stuff works really well, but other stuff will only work for a short while. The bottom-line is you have to be really careful if you try to “game” the SE’s.
One of the most popular and promoted ways of gaining rank with your video channel is to have a bunch of comments, reviews, and up-votes. Generally speaking, “engagement” in whatever form is GOLD on all social networks.
Cheating at SEO Will Bite You in the Buttochs
Once this engagement indicator became a known SEO fundamental, people began to game the system by paying people to interact, like, comment, vote etc. Then the inevitable happened. Three
YouTube decided that the millions of views in question were “Black Hat” and faked by mechanical means like bots and auto clicking.
WARNING! Be wary of someone that tells you they can increase your business video views on YouTube for cheap. You are chancing having your videos removed and your account permanently banned. Google doesn’t want you to pay for likes, followers, and commenting. They are OK with you paying THEM for advertising to find people to watch your video and like and comment.
Marketing your business by using video is very powerful, it provides real social engagement and it is an excellent addition to your linking structure. Using video is a keystone to your SEO strategy.
Because Google is the biggest search engine on the planet, it is beneficial to you and your business to make it your business to know the rules. Don’t worry about what your competitor is “getting away with” for now. I can guarantee you that it won’t last if they are scamming the rules and it just might just end up biting them in the butt.