How does corporate branding differ from product or service branding? If you want to position your company to be at the forefront of your potential clients mind – you have been able to stand apart from the others in your competitive marketplace.
By taking specific steps you can separate yourself from your competitors and even position your business as a leader in your market. Do this positively and you can create a memorable spot in the conscious brain of your consumer as a unique, trustworthy, exceptional place to go; for your specific service.
The Power of Branding
Just about everything you do affects your brand. This can be superficial influences that range from office ambiance to how you and your employees dress. Service also matters to your brand like the quality of your service or product. Even your visible company ‘motto’ as it compares to your practices needs to be in unison.
What do you do that sets you apart from your competition?
– Do you have a unique design, special added services that contribute to the value of your offerings?
When a customer comes into contact with your company
– what is it that they see, hear, smell, and touch?
Business branding goes well beyond your logo and the product you carry.
Marketing Strategies Important to Branding
Well designed marketing strategies can effectively build your brand. To have your name associated with a specific product or service and vice versa.
How nice it is for a consumer to need or want a product that you carry, and have your company be the first to mind when they go out to make their purchase. Try this exercise;
– If you think “camera” do you think “Cannon” or “Sony”?
– If you think “Sony” do you think “Camera” or “Television”?
– Cell Phone?
– Clogged toilet?
Who or what is in the forefront of your mind for each?
That is the power of effective Branding!
Branding IS POWER! Through calculated marketing you can push your company or ‘brand’ into a larger share of your marketplace. This way the next time someone needs your product or service they won’t even bother to call your competitor. Effective branding gets you noticed, makes you trustworthy, and puts you first in line.
Read more on branding strategies for your business.