Here at Big Business Inside we have a Website design that will fit ANY budget.
If you are on this page you already know you need a web presence but figuring out what exactly you need can be confusing. As well some of the prices of quality websites can be out of the budget of many small business owners.
Maybe you have done some checking around and found that it will take months to have your website up and running, or heard stories of how people have paid lots of money up front and are still waiting for their website to be delivered.
That’s where we come in.
You need to get online, that’s a fact!
It is our guarantee that no matter what your needs are, no matter how much you can afford – we have something for you.
The full details of what a business should strive to do is quite extensive. Sometimes it just isn’t practical to wait until you can afford the top of the line web development before you start with a web presence.
When you are ready to go all out to have a highly competitive online web and marketing strategy implemented these are some of the core considerations and must-haves for most markets.
When designing and establishing your business online there is a lot that goes on behind the scenes. Before a website is even started it is strongly advised to spend some of your resources (both time and money) into structured research and investigations.
The end result of this will enable you to strategically plan out what is determined to be the best moves while developing your business online.
You need to know what your competitors doing and how they compare to you and to each other.
What is the current situation like for digital real estate. Are they good sites or ugly or flash? How are they ranking in the Search Engines? Do they come up on the first page for competitive keywords? Who does?
Optimally your website should come up for every one of your chosen market keywords, and to find out what these are you need to do the research using the tools available for this. You need to know how many searches per keyword and how are they trending in the market.
Investigate where and how your competition is advertising. You can learn through research if they have a big or small budget and if their ads are effective or just wasting money.
When designing the website itself the first part takes place before it is even built. Knowing the objectives define the flow of the site.
Top quality websites require they be attractive in appearance and engage the user in a way to entice a specific action. Whether you want them to enter an email, or call, or come to the store. Pre-planning the site makes it easier to encourage potential clients to make contact.
Custom design takes a few people to coordinate their efforts. A graphic artist for designing headers and logos, an SEO strategist to help with article suggestions and appropriate meta tags, and a copywriter to write engaging content with appropriate and encouraging call-to-action.
The home-page of a website often gets the most traffic – at least in the beginning until you have more and more articles. Anything under 200 pages is considered to be a ‘small’ website and is treated as such by the SE’s
Currently the most recommended platform for your website is a CMS – or – Content Management System. These are versatile, user-friendly, and very powerful.
The design effort behind these include such things as layered PSD, custom .css and an ongoing maintenance agreement. CMS websites are dynamic by design and as a result their coding is being continuously upgraded to comply with the daily changes of the internet itself. Although this is an added expense, it is common that these websites get more favourable listings than a static website design.
Once the website design has been approved by you the external linking begins so you can tie in the outside world with your website. Social media integration, contact forms and email information, simple user navigation, and establishing a ‘blog’ are all ways of personalizing your website with your ‘brand’.
Once you are happy with how your website looks, and have put together some content, and have a determined a schedule for maintenance, and postings; the next step is to be able to track your visitors and learn whether or not they are taking the desired actions as well as it is very important to alert the Search Engines to your business.
Verifying your website to Google, Bing, Yahoo is strongly suggested as a minimum step. As well as submitting your XML sitemaps and establishing your RSS feed with a pinging schedule.
Now you are ready to start promoting your website through paid advertising, SEO strategy, and social media campaigns.
As you can see there is a lot involved in establishing your business online.
But if it isn’t in your budget there are many different ways to get started and build as you go.
