Web 2.0 was originally used to describe the change in the web after the burst of the dot-com bubble in 2001. As the web evolved to be a more a social sharing medium the term web 2.0 started to be associated with web applications (sites) that have a more user-centered design. This new platform involved user participation, collaboration and information sharing.
A Web 2.0 site allowed users to interact and collaborate with each other. This interaction made the users the creators of the content in a social media dialogue. This is a lot different than the standard websites where users are limited to comments or a more passive viewing of information that was created for them.
WEB 2.0 is Your Marketing Friend!
Examples of Web 2.0 sites include social networking sites such as Facebook, Twitter, MySpace, forums, wikis, video sharing sites and mashups.
- It can quickly drive a lot of traffic to a site
- It increases visibility
- It allows people to share info easier faster than ever before
- It generates great backlinks
- It builds brand awareness
- It generates brand feedback and dialogue
- It can be used to sell products or services
Benefits of Web 2.0
Web 2.0 can create and maintain relationships with your customers and potential customers. This helps with customer generation and customer retention. The more businesses are interacting with their customers the more they are on the forefront of their customer’s minds. This results in the customer will be more likely to buy from you and recommend you to their friends and family.