Remarketing is one of the coolest, most cost-effective, and maybe the creepiest form of marketing there is.
You may have noticed that when you look up a particular product online, then go to their website to look at it, then sometime later you will see an ad for that product or business. No matter where you go online or what website you are on, that products advertisements are now following you around.
What is Retargeting and Remarketing?
The process of retargeting is to keep the product or service in front of you. Your actions of searching for it and then visiting the website that showed up in search or an ad, declared your interest.
What happened next was when you went to visit that site, or clicked on a previous ad, there was a cookie dropped on your computer so you would be ‘remembered’ as having visited that site or page. The remarketing advertisement company has their scripts coded so you will now be target marketed. This means that their ads will be everywhere you go, until you either take action or inaction, over a period of time.
It may seem like that particular company that is stalking you must be paying millions to do so. Even though they are following you all over the internet they aren’t paying that much. That is the wonderful thing about remarketing.
You can do this with your business too.
Powerful Remarketing Leads
When used properly, this powerful marketing strategy can shorten the buying time of a customer. Studies show it takes an average of seven exposures of an ad for an individual to make a purchase. This depends on the product of course, and the severity of the need of the consumer. Regardless, if you can be in front of them for the duration of the time it will take for them to make a buying decision, you’ve got a better chance of getting their business.
And it is all legal. There is no personal information being exchanged, just a digital identifier that knows when your customer has visited a page. Of course you do have access to other information including the type of computer they use, time of day they visited, what town they are in, etc.
This cookie technology can be used for even more things like determining WHEN people leave your website, or where. This can help you to identify things that may need fixing.
Retargeting intensifies the power of being able to super target qualified leads on the internet.