Digital marketing can be any form of online communication with the purpose of putting ‘your stuff’ in front of cyber people with the purpose of generating some sort of conversion. Whether it is a sale, a lead, or just branding.
Several means are used like organic traffic by way of SEO (search engine optimization). Banner ads of your stuff that can be found on more popular sites. PPC (pay-per-click) services from the search engines (like Google and Bing) or other networks like Chitika.
Other places to get in front of cyber people is Facebook, Twitter, blogging, videos, and on and on it goes.
The whole thing can be messy, time consuming, expensive, and if you don’t know what you are doing – a big worthless headache.
What’s Working Now!
It doesn’t include newspaper ads or billboards and TV is on the fence.
The biggest search engine and the primary source of organic and paid traffic is a company you may have heard of – Google. They are publicly traded company and like all public companies they must make a profit.
They also have their own ideas, and purpose, and mission, that they adhere to and they are not obligated to allow you to play in their search engine at all. So you have to know how to play nice – and by their rules – and find several different means of bringing QUALIFIED customers to your digital store.
The big box digital stores are gobbling up the little fish or leaving them out of the water to dry up and blow away.
Medium and small online business folks need a boatload of know-how and systems to achieve any great success. We can have the tools to become a contender.
A contender to be contended with…
Do you know where to get good and affordable traffic? You know that isn’t spelled G – o – o – g – l – e
Learn how to ‘partner’ with the Internet WalMarts. How to actually use their traffic to your advantage and how hide behind their reputation to make your own deals.
Every month is a new report on what’s merging in the market place along with a detailed assessment and strategies. Plus the live RAW Online Trainings each month. No question goes unanswered.
You should be warned though – this isn’t a quick rich scheme. This is only for serious business people who really want to make their business grow. No pie in the sky here.
Oddly enough, NOT everyone is doing it. They just aren’t ready to admit they are losing by trying to go it alone.