The best way to engage the audience on Facebook that you really want to attract is to make sure your offer matches your prospects wants.
Trying to sell parkas to people in California is probably not going to be a winning match. The more targeted your offer the better your conversions will be.
Facebook makes it very easy to super target your Facebook offers through their Custom Audience feature. You can create lists of people from their database and run ads that only they see. These audiences have been sorted on their likes and other information that Facebook uses and gathers.
These targeted audiences have self-identified themselves has having an interest in the particular topic or product that you are promoting.
No hit and miss like the search engines.
Cheap Facebook Traffic – Simple & Easy
Follow the instructions to create your own Custom Audience by choosing the type (for website or where you want them to go) and choose your category.
Everything is trackable and you need to install the code onto your site.
Now you can combine this to get people to sign up their email so you can market to them on Facebook and in their email. If you want to get fancy and do some retargeting you can follow them all over the internet.
How to Turn Inactive Facebook Fans Into Highly Engaged Email Subscribers
Converting current fans to optins:
First see when your highest engagement is by checking out the “insights” in your admin panel.
Go to “posts” you will see a graph that will show you the number of people on your page and at the times so you can choose the peak times of highest engagement to promote.
When you want to schedule your campaign to start will be before your audience engagement is expected to peak so you can catch the maximum number of active visitors.
You might want to start at least a hour ahead of the time if you expect it may need approval before it gets started.
Increase Optin’s with a Giveaway – make sure you are current with the contest guidelines on Facebook first.