Would you like to have your target market actually READ your ad?
Would you like it if they took the time to WATCH your sales video?
Maybe you have noticed that the click through rate on banner ads and the usual forms of media advertising isn’t as high as you would like it to be.
If you have been marketing for any length of time I bet you have noticed a real drop in your return on your paid advertising.
This is because of what is called “banner blindness”
People purposefully are averting their eyes AWAY from your banner ads because they KNOW they are ads and they don’t want to be sold to.
How can you get them to pay attention, and take action?
By disguising your ads as content!
You have probably noticed that the Facebook feeds are speckled with advertising. It looks just like anyone else’s post but is paid to be in your feed.
It gets shared and liked and clicked on.
If done right it can even get MORE interaction than a regular feed – why? Because it is written for engagement.
Ever notice the headlines on Upworthy?
If your friends wrote headlines like that they’d get clicks too. Try it out, post a pic of something and headline it with:
“What Happens When One Queer Beauty Queen Speaks Up For The Voiceless.”
See how the clicks go for you 🙂
But it gets better…
What are Native Ads?
The term “Native Advertising” refers to the style of ads that seem to blend in with the existing content.
For example; the Google AdWords ads mostly look just like the rest of the search results. Now (depending on where you live) they have a pinkish (or is it salmon?) background or a notice indicating it is an “Ad”
Other places you have seen them are on TV where they use “product placement” which is another form of Native Advertising.
Maybe you have noticed lately that a lot of the network TV series have their stars taking up smoking again after a long absence.
Kevin Spacey and Robin Wright in “House of Cards” have several cigarette and e-cigarette native advertisement interludes thrown in around the plot.
Then there are all the other obvious product placements. Some are entwined into the show and others are more passive in nature.
Important things to consider for effective native advertising are:
* How to write and develop effective styles of native advertising.
* How to effectively use Facebook’s native advertising platform to YOUR advantage.
* Using Twitters native advertising, believe it or not twitter is an AMAZING way to get targeted traffic!
* YouTube traffic still under utilized and open for market. Learn how native advertising and YouTube are a huge benefit.
* How to leverage the everyday like “recommended content”
