• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to footer

Big Business Inside

Big Marketing Solutions for Small Business

  • Digital Solutions
  • Traffic Generation
  • Marketing Strategies
    • Business Coaching
  • Lead Acquisition
You are here: Home / Business Coaching / Info-Marketing Simplified

Info-Marketing Simplified

Previously I mentioned how no matter what Information Product you create, you will have to learn how to be an info-marketer. Even the best mousetrap won’t sell if people don’t know about it. You can have a good product that will help people but they won’t be helped if they aren’t aware it exists.

Even if you just want to sell something for the profit, people still won’t give you money if they don’t know if your thing exists. Setting up an effective marketing system is a necessary step in the success of any information product.

Setting up a Simple & Effective Marketing System

Have a simple marketing system in place will increase sales of a product. This is another area people get a little lost in. Getting customers to come to you is the most important magic trick of it all. No customers = $0

A marketing system will help to eliminate the guesswork of wondering who and why someone is buying AND cuts out a lot of wasted time and money.

Details of a Simplified Info Marketing System

Every system, regardless of how simple it is, needs to have a set of clear steps required to make the desired result happen. Like a blueprint or a road map the directions are clear and cannot be altered without testing. The shortcut might look good until you find out it’s an alligator infested swamp!

Testing does open the door to improvement, but follow the proven steps first. Do not alter the steps until the new procedure has been confirmed through testing to be better than the old steps.

⚡ The basics of a simple marketing system are:

    – Qualified lead generation
    – A selling system to sell to those leads
    – Have more than one product to sell to current customers
    – Incorporate a means of ascension for your customers (ie gold package, monthly continuity etc.)
    – JV’s or affiliate products for cross selling to customers
    – Have a system to profit from unconverted leads (find products they will buy, or rent list to others, or run solo ads etc.)
    – Obtain testimonials and referrals from buyers
    – Continue this loop using testimonials to persuade the non-buyers

Every step above needs to have a detailed procedure ready to go. These steps will grow and change as you obtain more information about your market, but you still need a written formula in place before you start. Throwing crap at the wall to see what sticks is a great way to lose your shirt. Test always.

Here are some examples of the eight components listed above.

Qualified lead generation

Offering a newsletter specific to a particular audience is common because it works when done correctly. Make the newsletter VERY targeted. If you are selling an info-product on how to tie dye a cat without losing an eye then call your newsletter “Successful Feline Cat Tie Dye” – or something that appeals to your specific audience. So many people try to be pithy with naming their lead generation material. Pithy costs more to promote. Be direct and precise with what you are about.

A general newsletter about cats will give you a broad base of leads that you can probably sell something to, but in this particular case – the narrower the better.

Interest in a “free” newsletter doesn’t super-qualify a lead because you need to know if they can afford to buy your stuff too. They can be offered an inexpensive subscription or product to see if they will commit. Even spending a dollar is more of a commitment then nothing.

Selling system to sell to your leads

Selling to a prospect can happen at the same time they become a lead. The best time to try and sell to a lead is right away. They put up their hand and said they were interested in your free thing, they might well be interested in your paid thing too. Ask for the sale right away. If they don’t buy they go into the funnel system.

Sell them more stuff
When a person buys something they feel good. They are in the mood to buy stuff so give them stuff to buy. Having only one product is leaving money on the table. Don’t wait, ask for another sale, and another, and another.

Cross-selling, up-selling, down-selling, ascension, continuity, JV’s, and affiliate products. All are ways to keep your customer happy with what you are providing. AND all are ways to continue to profit from information marketing. Being the provider of relevant products to current customers is providing a good service. People like to buy from those they know and trust. You are saving them the trouble and concern from having to buy from someone else.

It isn’t always necessary or recommended to be the originator of all the products you sell to your customers. Being the conduit or the influence that makes the recommendation can be all that’s needed. This is where JV’s and affiliate products can be useful.

Using Testimonials for Profit

Gathering qualified testimonials are great for making any marketing system even more effective. This “social proof” can persuade a new person to become a buyer when they wouldn’t have otherwise.

Putting testimonials into a newsletter and sending it out to everyone on your list can also get others to provide their good words too. Highlight a happy customer every month in your letter and watch how people will “volunteer” to be interviewed.

Filed Under: Business Coaching, Create an Information Product, Information Marketing Tagged With: how to sell an information product, info marketing Updated October 8, 2022
AdBBi participates in Affiliate Partnerships and earns from qualifying purchases.

Primary Sidebar

Most Successful Home Business Ideas

FREE! Step-By-Step Formula Guide to Starting, Growing, & Profiting from a Home-Based Business Today!

*IMPORTANT* Your information is safe. We do NOT sell or share your email with anyone

Need Something?

How to Market Your BusinessLost? Have a Question? Just Ask!

Local Business Blog

» Finding the Right Business Niche
» Fast-Track Keywords
» Email Marketing – Ultimate Cheat Sheet!
»Who Does SEO like a Genius?
» Shocking Reasons for High Email Bounce
» Ultimate Guide to Free Traffic
» The Secret Life of Link Builders

Resource Toolbox

onlinemarketersresourcetoolbox

Useful Stuff

Why Amazon?
List Building
Random Stuff
SEO

Tools & Resources
Website Traffic
How to...
Email Marketing

Social Media Marketing
Small Business Ideas

Footer

The Solution: 5-Step Online Market Domination

Become the #1 authority online in your market.
You’re THE authority, your business is EVERYWHERE online, and people choose you over your competitors.
1.Get Listed Get listed in the Big 3 (Google Local, Yahoo Local, MSN/Bing Local)
2. Dominate Your site appears in local, natural, and paid search results.
3. Move Up Dominate the front page by making your site search engine-friendly.
4. Lead the Pack Use videos, press releases, articles, social content sites, online classifieds, online business directories, and online review sites to make the search engines fall in love with your site.
5. Your Phone Rings Off The Hook Your customers can find you—and you see the results in your increased profitability.

How Easy Can Customers Find You Online?

We will build for you a solid web presence for your small business, including; promotional and branding packages, social media, graphic designs, affordable and attractive websites.

Do it Yourself Web Service

Full training and support for the do it yourself entrepreneur.

Let’s Look at the Numbers:

Let’s say…
• 50,000 people are looking for your services each month.
• If you can get even 10% to come to YOUR site, that’s 5,000 visitors a month.
• If only 5% of that traffic CALLS you about your services, and only 25% of them buy… that’s 62 NEW customers in a month.
• If your customer value is $1,000… that’s $62,000 more in your pocket every month!

Your online domination begins with a 30 minute FREE CONSULTATION (valued at $250), where we’ll assess your current site, estimate your available traffic, and customize an initial go-forward plan for optimizing your site and creating a stream of online traffic to get your phones ringing.

Click this link NOW for your free consultation!

Why Mobile? More Business.

For most small brick & mortar business’s – going mobile can have a BIG impact on your income and market share. There are several ways you can use peoples phones to create a larger customer base and generate income “on demand”!

Social Media For Your Business

Social media marketing can be the most powerful and inexpensive marketing avenue available to any business regardless of how big or small you are. Through proper Social Media Management you can accelerate your business growth.

Make Google Work for YOU

When it comes to being online its really easy to put up a web page that just ends up getting lost. The good news is there are ways to make Google and other Search Engines do the work of getting good qualified leads and customers FOR you!

PPC Ads Paid Web Traffic

Paid advertising with PPC is the best way to get the targeted traffic you want. Its also a good way to lose a lot of cash. Fast! Full keyword research is necessary before beginning any pay per click campaign for proper bidding strategies and ad performance.

Be a Rockstar! Building Your Brand

If you are new to your business or just have never built an effective brand before do you know where to start? Branding you and your company can help make you irresistible to a potential client, position you as an authority, and attract a new following.

Get More Customers – Automatically!

Your customers are looking for you Online – Can They Find You?
Over 1 BILLION local searches every month (and growing 50% every year)
80% of buyers search online FIRST, vs. using the yellow pages or other print methods

2 out of 3 people use Google to find businesses online. Can they find you even if they don’t know your business’ name?

Here’s how people click:
#1 ranked site gets 41% of the clicks
#2 ranked site gets 12% of the clicks
#3 ranked site gets 8.5% of the clicks

If you’re not in Google’s top 3, your competitors are getting YOUR clicks.

Need a Website? That’s EASY!

If you don’t have a website for your business you really do need one. It is your shop, and your representative that never sleeps. 24/7 a website works hard to collect leads and service customers. Even as you sleep. Take the steps today to find out why you really should be online.

RSS Local Business Marketing News

  • How to Delete Hidden Files ALREADY Deleted from iCloud Drive
  • Protected:
  • How to “UnLike” an Inactive Facebook Page SUCCESSFULLY
  • How to Download Password Protected Wistia Videos
  • How to delete a Website from Webmaster

Footer CTA

Start Making Money TODAY!

Step-By-Step Home Business Start-Up Guide

Discover how to get started for FREE and make money TODAY. Find out how to speed up getting customers and set top dollar rates. Never worry again about being asked to work for free!

Inside the book are well guarded SECRETS that can grab the attention of your target market. Find out where your PAYING customers are. Choose who YOU want to do business with and set YOUR price. How to advertise for pennies or for FREE. Find out how you can stand apart from your competitors and DEMAND higher pricing!

Choose Your Preferred Target Market - no more price dropping to get customers. This method lets you set the pricing you want and get customers HAPPY to pay you what you are worth. Using THIS small business marketing techniques you can "clone" your ideal client, over and over again.

Here is EXACTLY what you can do to have them lining up for your service. This combination method is cleverly designed to turn prospects into paying customers.

*IMPORTANT* Your information is safe. We do NOT sell or share your email with anyone

  • DCMA Notice
  • Comments Policy
  • Privacy Policy
  • Disclaimer
  • Terms of Use
  • About
  • Compensation Disclosure
  • Visitors

Copyright © 2025 · Big Business Inside