One of the first things to decide when developing your business is: what do you want to brand?
If you brand yourself as your business then your business will be dependent upon your reputation. This could also restrict the potential of financial returns when you want to sell your business. This is a big issue with law firms and a physicians private practice. Your customers become dependent on you. These “personally” branded style of businesses need a well thought out exit strategy long before you want to retire.
When branding yourself be sure to brand YOU in your personal branding strategies separate from your business.
For example; think about people who can make money just on their personal reputation like Oprah, Frank Kern, Tony Robbins, Lady Gaga, Dr Mercola, etc.
On the other hand, an individual can hide as the manager of their company or as an internet marketer and still make a good living. No one needs to know the WHO behind different online and brick and mortar store fronts. Your customers don’t concern themselves with who is paying for the advertising that is driving traffic to a sales page.
If you do want to become a BRAND though, you have to find a way to
Personal Branding Strategy
“I began by acting like the person I wanted to be, and eventually I became that person.”
~ Cary Grant
To be famous you must WANT to be famous. People will recognize you, want things from you, and your ability to blend in will slowly fade away. At least within the niche crowd who selects you as their icon.
How to Create Your Personal Brand
Who do you want to be? Or better put, who do you want people to THINK you are?
Examine the people you want to emulate. What are the attractive qualities they have that you want to have associated to your brand. Make a list and put “I am” in front of that list.
Make the changes to become that person. Buy the clothes that person will wear and wear them. Even if all you can afford is one outfit – WEAR IT! Cut your hair, eat the foods, live in the place you will live (even if it’s only in your mind to start.)
Becoming the authority or celebrity of your niche means people will identify with you. People will take your word on faith, and people will buy what you tell them to buy. It is a position of trust you don’t want to abuse.
Show off your skills so people know what you are an expert in. Brag a little by making public announcement of your accomplishments.
“We sold $5 Million of these and gave $4 Million to charity!” Follow up with the message of how it was your expertise that allowed all that good stuff to happen.
You will enjoy being able to
Top 5 Personal Branding Tips
1. Be everywhere!
Social media, websites, publish books, have podcasts, videos, and engage!
Communicate with people. When you post something on Facebook and people comment – acknowledge their comment and respond.
2. Be helpful.
You are promoting yourself to have a particular expertise in something. Give away some of it.
3. Be newsworthy
Use your skills to help people in a way it gets you press coverage (even if you have to write the press piece and promote it yourself)
4. Be loud and be different
There are a lot of people being loud but you can be outrageously loud. People like Lady Gaga who took a page from Madonna when she created her brand.
You might notice that most of the people who have made themselves a notable brand are performers. Performers who became celebrates. Study them and you will see from the dime a dozen acting and singing pools a few have
Put your best forward no matter what. All the time.
5. Be a professional.
That is the one very common thread the top celebrities have. They are professional.
For sure some rise to fame and are not particularly mature or professional. But their flame flickers and wanes in a short time. Those that fulfilled all the demands required to establish their personal brands are still with us.
Even those who have passed on. 🙁
I’ve heard it said that it takes 15 years to become an overnight success. I think the internet has been able to cut this down some. It takes very little to get your 15 minutes of fame. But staying there? That is a different struggle.